01736 333334

Animal/Pet Owners

How can ALLY® help and support you, or someone you know, experiencing pet loss?



Community health and support agencies. How can ALLY® support & complement your services?


Vet Practices

How can ALLY® benefit your clients, staff and business?


Rescue Centres

...And other animal care establishments. How can ALLY® support & complement your services?



Find out about levels of training and how to become an ALLY® Supporter?

“...a life does not have to
be human to be great...”
Michael Parfitt

What is an ALLY® Supporter?

ALLY® supporters have completed the ALLY® accredited experiential training course are registered with us and implement the support service from within their centre or organisation.

How will ALLY® Supporters provide this service?

Initially by a consultation to discuss and plan the support the pet owners need. This will be at an appropriate location within their organisation e.g. veterinary practice, rescue centre, etc. The service will continue until the owner feels they have adjusted sufficiently to cope with their loss. This may vary from literally an initial chat to booked follow up consultations.

ALLY ® is NOT a counselling training or service. If owners require help beyond the remit of ALLY® support or need professional bereavement counselling, the ALLY® supporter will facilitate the owner's self referral to the owner's GP.

Whilst acknowledging that grief is a 'natural' process and by enabling people to work through their loss, the ALLY® Supporter will serve to alleviate the potential consequences of unresolved/ complicated grief, decrease chances of depression developing and identify those owners more at risk e.g. the elderly, the homeless, those living alone and those suffering from other health and or/mental health related problems. This will hopefully prevent people from 'falling through the net', and compromise their physical and mental wellbeing.

Training Courses and Information

ALLY® experiential training courses are level 2 (3 credits) and are accredited with the Open College Network London.

ALLY® courses are delivered over either:

  • 4 sessions occurring on 1 day per week for 4 consecutive weeks
  • 2 consecutive days for 2 consecutive weeks

The group size for each course is usually a maximum of ten as this provides an opportunity to encourage individual participation within a safe environment. There are always two trainers present in each session.

Details of forthcoming courses throughout the UK are available on request.

Eligibility Criteria for trainees
  • Recent approval from DBS (Disclosure and Barring Service).
  • Can demonstrate good levels of numeracy and literacy - ability to apply knowledge and skills in working practice.
  • Has relevant care-related experience in a paid or voluntary capacity with residents, community groups or animal related care.
  • Can demonstrates the importance of maintaining professional boundaries and safe working practice.
  • Understands the importance of confidentiality.
Benefits of training as an ALLY® Supporter
  • Being part of a unique community service that will ultimately help support people experiencing pet loss.
  • An invaluable professional and personal development opportunity.
  • The potential to work in a dual professional role which will provide variety.
  • Enhanced job satisfaction within the work place.
  • Will receive ongoing support as a registered ALLY® supporter e.g. group supervision and meetings to evaluate and debrief and maintain self care.
On successful completion of training ALLY® Supporters must
  • Have up to date Public Liability and Professional Indemnity Insurance within their workplace.
  • Be registered with ALLY® to deliver this support service.
  • Investment in registration and membership ensure that the quality standard of support delivered following training is consistent with the ALLY ® ethos to provide an outstanding service within the organisation.
  • Communicates to customers that a provision of a pet loss support service is available from a registered ALLY® supporter from within the organisation
  • ALLY® Supporter meetings (at least two a year) –allows regular review and evaluation to help supporters maintain standards and keep themselves 'emotionally safe'.
  • Access to use ALLY® brand includes the logo, leaflets, displays, resource folders, training material and information about service is available for use on website.